Digident
A combined direct marketing campaign for Digident GmbH, a producer of all-ceramic milled bridge frameworks for dental laboratories and dentists. The unusual mailing approach invites the reader to sit back for a moment and savour the benefits provided by Digident’s services – both in a metaphorical and literal sense – thanks to the enclosed dental bridge made of ….marzipan!
Accompanied by a telephone follow-up, the campaign generated a response rate
of over 25 per cent.
