Size Matters
The eye-catching, gleaming white stand belonging to Rutronik Elektronische Bauelemente GmbH covers over 450 square metres. This year, for the first time, a second stand in the form of a lounge was set up directly opposite the main stand to create a ‘ping-pong’ effect. Visitors therefore pass through a channel that creates more contact points and opportunities for discussion, in addition to enhancing the company’s presence – all complemented by what it probably the longest bar at the electronica (14 metres)!