"Only You" Brand Launch
Within the trademark product portfolio of Hermann A. Trautz GmbH, the youthful brand "Only You" is a distinctive jewellery line in silver that is opulent, high-brow yet still affordable. The branding launch developed by Regelmann Kommunikation features a photo strip of an imaginary "Shopping Day" that appeared as part of a sales brochure. Cropped images convey a sense of momentary snapshots that draw the eye in. No slogan was used in this case – the precious metal itself being both the range and the message: Sterling Silver.
