Strategy
Analysis
"No concept without foundation, no creativity without a plan". Guided by this principle,
we accord great importance to thorough groundwork. We hold in-depth talks with our clients
and visit them on site to get a first-hand impression of their corporate values and aspirations.
We plan and run workshops and analyse markets, trends and competitors, thus laying the foundation for incisive decision-making.
Conception
Developing and enhancing a brand means adopting and communicating a clear standpoint. Together with our clients, we identify the appropriate positioning and create effective frameworks - for individual products, entire product ranges, services or companies.
This is the benchmark and approach we take to communication at all levels.
Naming
Only that which carries a designation becomes tangible and memorable. We develop names
and naming systems for companies, products and services. Using slogans and claims, we formulate messages in a few succinct words and sentences. We test their effectiveness and check their acceptability - using language to create profiles.