S&G Automobil AG
Communication Strategy | Advertising | Customer Magazine | Mailings
S&G Automobil AG is the oldest and second-largest DaimlerChrysler dealership in Germany.
With 17 branches throughout Germany and more than 1,400 employees, it sells the vehicles
and services of leading brands Mercedes-Benz and smart.
Regelmann Kommunikation has positioned the service arm as an autonomous unit within
the S&G Group. Its image is active, friendly and customer-focused and is applied consistently across all print and non-print media. High response rates to the customer newsletter “via”,
for example, are the quantifiable results of these communication measures.